Jasmine’s Sustainable Clothing Line With Needle & Thread
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I quickly realised when I started to really look into food as medicine over 20 years ago that food, and how and when you eat it, is not the be all and end all when it comes to wellbeing, though it is of course a very important factor and a brilliant place to start. Taking a holistic approach to purchases outside of food can also be applied to everything we consume — and we’ll feel all the better for it.
Shopping for clothes in recent years has been in the spotlight, and for good reason (do we have anything we can link to on our website?). the clothing that we wear, and the way we choose to purchase, the companies we support and their impact on our communities and the world. In that spirit, I recently announced some very exciting news: the launch of my first fashion collection. created with responsibly and recycled materials, in collaboration with Needle & Thread!
Dubbed the Elemental collection, it’s made up of 23 pieces inspired by the five universal elements and the chakras recognised by the ancient wisdom of Ayurveda, the beauty of nature, flowers, the constellations seen in the night sky and the kingfisher — a nod to my favourite bird for which I shared a love with my dad who passed 5 years ago. This collection embodies living “La Vida Veda,” with key pieces embroidered with this mantra.
It was a real dream to see these pieces come to life over the months we spent creating them, especially because this collection is a step forward in Needle & Thread’s goal to move towards a sustainable future. the Butterfly Mark by Positive Luxury for a company-wide commitment to sustainability. To find out more about this collection, check out this blog post, and for the behind the scenes, head this way.
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